User Experience Design (UX) is more than an interface on an application. UX is intended to design and develop clear, efficient, user-friendly interactions between customers and companies through a variety of applications. It is more than just recording prompts for your IVR with someone from the motor pool that has a cool sounding voice or redesigning a call flow so that customers get to the agent they need to talk to even faster. An effective interaction interface is intuitive. It is efficient, saving customers time and frustration. And it communicates clearly and is easy to use, making the experience a customer has a positive one.
Does your organization currently have a multi-channel customer engagement strategy? How about an omni-channel strategy? Whether you do or don’t, it is important that you understand the difference between the two. Before you can adopt best practices, you have to understand what you’re working with, as well as what you’re working toward. Multi-channel and omni-channel customer engagement help you achieve separate objectives.
Many people believe the difference between the two terms is very subtle. However, once you take a closer look, you’ll quickly notice they are, in fact, two strategies that follow two very distinct paths. Let’s explore their meanings and how they can help you to create seamless interactions with your customers.
As Contact Center managers spin around feverishly trying to keep up with the latest self-service trends, customers are continuing to do what they have always done…pressing zero a bunch of times trying to reach an live person! Although technology is our friend when it comes to our smart phones and talking cars, customers still have a tendency to want to talk to an agent, even for the simplest of tasks.
This seems to hit the banking industry especially hard. A live person telling a person their bank balance is somehow more reassuring than hearing it from an automated voice. But is answering this simple inquiry in this manner an efficient way to conduct your business?
We have all experienced that frustration. We’re running out the door and just need to make that quick call to get a simple answer. Only we find that instead, we have entered the never-ending tangle of a Contact Center that wants us to press 1 if this or press 2 if that etc. No, we don’t want to make a choice – we want our answer NOW!
Contact Centers are evolving, just as all businesses are in these days of rapid change. It is important to realize that Customer Experience can be the determining factor that sets one company above another. And figuring out which is the right experience to give can be hard to determine. One individual contacting you might want the situation dealt with instantly, another needs to be pampered so they can feel good about whatever they’re doing.
The nightmare of Target’s data breach during the holiday season a few years ago still haunts businesses today. The aftermath of severe fines, loss of customer trust and a seriously bruised reputation – not to mention the reported $61 million payout – leaves corporate executives shaking in their boots when thinking about their own company’s payment security plans. (http://www.pymnts.com/news/security-and-risk/2016/three-years-after-the-target-data-breach/) PCI Compliance in your contact center is a necessary and required part of doing business when handling credit cards, regardless of the processing method.
Waterfield Technologies, a leading enterprise software and professional services organization providing voice and mobile solutions, today announced a new services offering for User Customer Experience (UX) Design to support the delivery of multi-channel customer interactions. The UX Design service offered by Waterfield is a data-driven and analytical approach to user engagement that delivers increases in productivity and adoption of multiple communication channels.
User experience design – UX, UXD, UED or XD – has been around for a long time. The newly offered UX Design service incorporates human factors into the process by combining the practices of psychology and engineering to design solutions around human behavior, delivering real business results. The concept of enhancing the customer experience by improving the usability, accessibility, and ease of use for customer interactions with UX design just makes sense.